Governance as art and science

Maat Insight

The future of governance consultancy for the social housing sector starts here

01.

About Maat Insight

Maat Insight is a project of 21CHG Ltd—a small, independent consultancy making governance simpler, smarter, and more human. Powered by AI. Rooted in values.
We’re not lawyers. We’re not bots pretending to be consultants. Maat Insight is designed to help you make better decisions—with clarity, speed, and care. Maat offers fast, structured reviews of your governance documents. If you want deeper insight, trend analysis, or expert moderation, that’s available too.
Every review is grounded in best practices. Every report is yours to keep, explore, and act on.
Named for the goddess of balance and judgement. Built for those who hold governance with care.

02.

Your AI governance companion

Petra is our in-house governance whisperer—a conversational guide powered by AI and trained in the art of governance clarity, not fluff. Ask her what a good board paper looks like. Or what Maat really means. She is a Custom GPT trained in everything from the Companies Act 2006 to the Regulator's Standards and guidance - as well as many Codes of Governance. She also - and feel some sympathy - been trained with over 30 years experience as a non-executive director and nearly twenty years as a governance consultant. If you've used ChatGPT before - it's that with governance knowledge built in to its DNA.

03.

What we do

Maat Insight is starting with that perennial question for governance professionals - is this document any good? Checks for consistency, clarity and compliance - Petra will know.
We will always offer a free first review. For ongoing access, we’ll offer a simple, sector-friendly subscription model, individual and corporate. Transparent. Predictable. No consultancy day-rates in disguise.
If you're interested in trends, patterns, benchmarking - for example, how does our committee structure compare to our peers - we have a subscription for that too.
After that? Who knows? The potential is staggering and we'll engage with you to frame it.
Oh, and Maat Insight is built to be clear, respectful, and accessible to all users—regardless of background, expertise, or ability. Governance assistant through to seasoned non-executive, we've got you covered. Gallwn hefyd siarad dwy iaith—gydag un clic.
Please contact us using the form below.

The questions is... is my document any good?

Document Review

The process is simple. Upload your document, Petra will review it and, if you want, a human specialist will moderate her report and send it back to you for your action. That's it. AI powered, human moderated expert review.

  • Upload your document. One at a time, 16Mb max size.

  • Petra - the AI advisor will review the document and produce a draft report

  • If requested, the report will then be moderated by a human expert

  • The review will be emailed to you

We're all in this together

Maat Community

Subscribe to the Maat Community and we'll keep in touch with you to let you know when our service is available. If you wish, we can also make curated introductions to like-minded people who can support your governance journey. If you're interested in our services available by subscription, please let us know in the message.

© 21CHG Limited. All rights reserved.

Thank you

Maat Insight is part of 21CHG Ltd. Registered in England & Wales.
Crafted with care. In service of better decisions.